IBS Cairo

IBS Cairo

IBS’s Re-branding Story By Scope Ways Re-branding Agency...

iBS was founded on 1996. For the past twenty years, we have provided over 1000 client with our integrated security and technology solutions.

We are pleased to announce and reveal our new look after helping empower business in defrent sectors to grow and sustain by our provided solutions.

We felt that a simple, clear, and memorable logo would express the growth that we see happening through our local leaders’ projects in Egypt.

Our logo has changed, but our vision remained the same; "Providing effective security solutions that help organizations to improve management efficiencies" As iBS continues to grow, we felt that it was time to develop a brand design that complemented growth.

We heard input from various stakeholders over several months and feel confident that this simple, clean design is classic and can be utilized cross-culturally. We decided to create a simpler design that would look great on our photos, website, videos, marketing and printed materials.

Scope Ways Re-branding Agency planned our re-branding strategy after we accepted It's proposal; then starting from logo developing and company profile to website & social media designs.

finally; print outs and coorprate designs. LOGO : You’ll also notice that “i” is small and “BS” to notify that our company name is an appreviation to long detailed name which is "Integrated Business Solutions" and that help with the pronunciation of our short name. The “S” -of Solutions- in logo extended out of the border to convoy that our innaovative solutions are out of the box.

COLORS : Blue is a cool and calming color that shows creativity and intelligence.... This color is one of trust, responsibility, honesty and loyalty. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way.

From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces.

This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation.

the color blue is my favorite color!



22 January 2015


Logo, Print, Website