Once you’ve asked these questions, use yours answers and the help of a designer to create a visual identity. Design a logo and make sure it looks/feels like the brand you want to create.
Every design decision must be cohesive and successful; don’t forget about details like color choices and typefaces.

Create A Complete System: Now that you have an identity established, it’s time to expand into other mediums and materials. Everything that will be seen or used must feel like they are part of the same brand.
From printed advertisements to stationery, there are several materials that should be included in your branding materials. The more consistent materials, the more professional and put together your brand will be. Also, the less room there is for error.

No matter how young or old your brand is, you should always be monitoring how your brand is being perceived. Think about what areas seem to be lacking.
Is it time for a new website to bring in more customers? Does your logo need a makeover? It’s important to make sure your branding system doesn’t feel outdated; it doesn’t need to be overly trendy, but it shouldn’t look out of date.