Whilst your business branding is not the be all and end all of a marketing strategy/campaign, if it’s done right everything else fits like a glove and makes marketing your business and product a whole lot easier.


Your logo is the starting point of your business brand; it sets the image of your business and dictates the style of marketing materials, the colours and typefaces.

Things to remember about a business logo:

  • Your business logo reflects the industry, personality and professionalism of your company.
  • Your business logo shows the creativity within your company.
  • Your business logo must be memorable.
  • Your business logo needs to standout from an already busy market

Your brand is to your business and it is important to get it right.

The process we at Scope Ways Layout go through with you to create your logo
Our first meeting or telephone conversation will be to discuss your branding requirements, the industry your business is in, who your competitors are and who is your target audience. We will discuss what the look should be, what colours are appropriate for your industry. Finally we will ask you to complete a short questionnaire to help with the creative process.

As we work on the first concepts we will keep you informed of the progress, maybe even send through a sketch so you can see the ideas being processed.

You will receive a minimum of 3 concepts of differing styles; we will then tweak the preferred option until you are completely happy.

Once the logo is complete we then will work closely with you to produce your marketing materials based on your logo style, such as Website design, promotional items, invitations & cards, reports, handouts, newsletters, enewsletters, brochures, advertising & marketing, leaflets, posters & postcards, training & development materials, exhibitions & conference materials, social media design & marketing, seminar presentations & handouts. I think you get my point.

Moving Your Business To Be A Brand.

Get in Touch

Scope Ways Group

A 124 Taweniat Semouha, 
Alexandria, Egypt.

T (+2) 010 1900 9292

F (+2) 03 427 3625